The big benefit of CRM is the visibility of everything going on in your company. If you want to provide a better service to your customer, you have to be able to manage everything from complaints to sales opportunities. Customer is the only source of company”s present profit and future growth. However, a good customer, who provides more profit with less resource, is always scarce because customers are knowledgeable and the competition is fierce. Sometimes it is difficult to distinguish who is the real customer because the buying decision is frequently a collaborative activity among participants of the decision-making A good ERP is more than just good software. It involves an institutional commitment to connecting people, processes, and resources
Microsoft Dynamics CRM
Implementing a CRM can be a time-consuming and costly process, with many elements often occurring simultaneously. Ensuring strong project management and following a detailed communications strategy can help to keep all participants informed of their responsibilities and upcoming steps in the process.
CRM software offers a wide range of tools for users to learn and master. Many users will require multiple exposure to documentation and training in order to gain the critical skills required to succeed with the new CRM. Some CRM systems provide written documentation, videos, and other self-paced trainings, while others offer single or ongoing in-person group and individual trainings.
Some CRM systems require only basic setup and preparation before organizations can begin using them, while others require some to substantial customization before they can be implemented. In most cases, the development work will substantially affect the final CRM product, and will be the most significant cost component.
Many organizations have information stored in older systems that they wish to move to the new CRM. This information is oftentimes organized differently from the new CRM system, requiring some effort to relocate. Focusing on migration strategies early on can help ensure a smoother transfer of information down the road.