KB157: Microsoft Dynamics 365 Customer Insights & Data Enrichment for SMB Transformation

D365 Customer Insights

KB157: Microsoft Dynamics 365 Customer Insights & Data Enrichment for SMB Transformation

KB157: Microsoft Dynamics 365 Customer Insights & Data Enrichment for SMB Transformation 1600 900 Nilesh Mandani

What is Microsoft D365 Customer Insights?

Microsoft D365 Customer Insights is a “Customer Data Platform” that empowers Small & Mid-Sized businesses (SMB’s) in the Age of Digital Transformation. It uses prebuilt connectors and connects customer data from various sources. For instance, demographic, behavioural, and transactional sources. Moreover, it offers built-in AI and enables SMBs to predict customer lifetime value, interests, preferences, and churn rates.  Doing so provides SMBs with a 360-degree view of their customers and carry out personalized campaigns.

This blog will look at Data Enrichment, an integral part of Microsoft D365 Customer Insights.

What is Data Enrichment?

Data enrichment is how data or profile is enhanced or updated with relevant context obtained from reliable sources. With the Enriched data, SMB’s can describe & utilize the data pertinent to the problem and situation at hand. Moreover, it also helps them generate good & relevant questions while dealing with their customers or prospects.

Data Enrichment under Microsoft D365 Customer Insights Is Making Business More Manageable

Want to make managing business easy? Data Enrichment under Microsoft Dynamics 365 Customer Insights  is your call!

Microsoft D365 Customer Insights offers SMBs a host of new capabilities to enrich customers’ profiles. For instance, brand & interest affinities, enhanced addresses, Azure maps, along with HERE Technologies (Location & Map data). As a result, it brings them one more step closer to delivering better insights and analysis.

Furthermore, with data enrichment under Microsoft D365 Customer Insights, SMB’s can transform diverse & disconnected data into meaningful customer profiles. Also, it provides actionable insights in terms of predicting customer needs & tracking customer relationships. Therefore, SMB’s can seamlessly make decisions that can be used in various customer engagement scenarios, like sales, marketing, and support.

Similarly, with the help of data enrichment under Microsoft D365 Customer Insights, SMBs can get improved location information of their customers. It enables them to plan their campaigns better & target audience segments more precisely. Moreover, they can also efficiently correlate between location and in-store purchases by connecting the multiple data touchpoints and comparing this to demographic information. Further, these types of insights are incredibly beneficial when deploying digital and outdoor advertising campaigns.


Microsoft D365 Customer Insights turns brands’ data into action by helping them drive business growth via personal customer engagements. Moreover, it efficiently improves the sales and customer service processes of SMB’s and helps them increase employee productivity. Besides, it also respects consumer privacy. Likewise, providing features like Data Enrichment empowers SMB’s to drive personal engagement & promote brand loyalty.

Our team at Dhyey Consulting works round the clock to assist businesses in their growth journey. So, if your company is looking for ERP services in Gujarat or anywhere in India or around the globe, drop us an email at enquiry@dhyey.com. We would be glad to set up a free demo for your brand.