Dynamics 365 for Marketing is a an effective tool that offers a unified and adaptable platform. Moreover, it provides you with a 360-degree view of your customers and facilitates interactive and personalized customer journeys. Further, it allows you to adapt to the changing business landscape & contributes towards a positive marketing ROI (Return on Investment).
Automate Lead Scoring
If your business is amongst those dealing with hundreds or thousands of new leads every new month, it can be challenging to decide which ones are sales-ready. With the help of Dynamic 365 for Marketing workflows, you can experience an automated solution that will grade and score each lead based on the set of rules you may have developed. As a result, it will help you ensure that your sales teams get relevant leads at the proper time. Moreover, any data combination stored in dynamic 365 Marketing can be used for scoring leads such as location, job role, web click behavior, and product details, along with purchase timeframe.
Lead Routing
Dynamics 365 for Marketing helps you capture leads from web forms and other sources . Moreover, it uses the defined rules for routing them to the accurate sales individual or teams. For most companies, lead routing can be a time-consuming manual process. However, with Dynamics 365 for Marketing, you can apply the routing rules, & automatically direct leads to the appropriate person for urgent attention. Besides, Routing leads depends on several factors such as:
- Product
- Location
- Account status
Data Importing
By using Dynamics 365 for Marketing, you can import the data acquired from the different sources. As a result, you can experience a complete view of each relationship from a single interface.
Event Management
Dynamic 365 for Marketing is a highly scalable tool. It provides you with the flexibility to manage all the necessary steps for planning and following up on the business events. Moreover, it also allows you to handle the Post-event processes efficiently. With Dynamics 365 for Marketing, you can streamline the processes regarding attendance reporting, follow-up messages, and converting the registrations to opportunities. Doing so, you can help your teams to maximize the lead generation and get the best returns from every event.
