KB178 : How Can Microsoft Dynamics 365 Marketing Help Businesses?

Dynamics 365  for Marketing is a an effective tool that offers a unified and adaptable platform. Moreover, it provides you with a 360-degree view of your customers and facilitates interactive and personalized customer journeys. Further, it allows you to adapt to the changing business landscape & contributes towards a positive marketing ROI (Return on Investment).

Automate Lead Scoring

If your business is amongst those dealing with hundreds or thousands of new leads every new month, it can be challenging to decide which ones are sales-ready. With the help of Dynamic 365  for Marketing workflows, you can experience an automated solution that will grade and score each lead based on the set of rules you may have developed. As a result, it will help you ensure that your sales teams get relevant leads at the proper time.  Moreover, any data combination stored in dynamic 365 Marketing can be used for scoring leads such as location, job role, web click behavior, and product details, along with purchase timeframe.

Lead Routing

Dynamics 365  for Marketing  helps you capture leads from web forms and other sources . Moreover, it uses  the defined rules for routing them to the accurate sales individual or teams. For most companies, lead routing can be a time-consuming manual process. However, with Dynamics 365 for Marketing, you can   apply the routing rules, & automatically direct leads to the appropriate person for urgent attention. Besides, Routing leads depends on several factors such as:

• Product
• Location
• Account status

Data Importing

By using Dynamics 365 for Marketing, you can import the data acquired from the different sources. As a result, you can experience a complete view of each relationship from a single interface.

Event Management

Dynamic 365 for Marketing is a highly scalable tool. It provides you with the flexibility to manage all the necessary steps for planning and following up on the business events.  Moreover, it also allows you to handle the Post-event processes efficiently. With Dynamics 365 for Marketing, you can streamline the processes regarding  attendance reporting, follow-up messages, and converting the registrations to opportunities. Doing so, you can help your  teams to  maximize the lead generation and get the best returns from every event.

Our team at Dhyey works round the clock to assist businesses in their growth journey. So if your company is looking for ERP services in Gujarat or anywhere in India or around the globe, drop us an email at enquiry@dhyey.com. We would be glad to set up a free demo for your brand.