What is Dynamics 365 Marketing?
Dynamics 365 Marketing is a unified & adaptable platform. As a marketing automation tool, it empowers Small & Medium-sized businesses (SMB’s) by offering a 360-degree view of their customers. Moreover, it facilitates interactive and personalized customer journeys. Further, it allows businesses to adapt to the changing business landscape & contributes towards a positive marketing ROI (Return on Investment).
Dynamics 365 Marketing is a fully responsive app. It exclusively runs on the Unified Interface. As a result, it uses responsive web design principles and facilitates optimal viewing and interaction experience on any device, irrespective of the screen size or orientation. Therefore, SMB’s do not have to invest their time installing a particular client on each device. Similarly, they need not switch to a different site based on the device they use.
In this blog, let us dive deeper & look at the key features of Dynamics 365 Marketing. We also look at how SMB’s can leverage the same & empower themselves in this ” Age of Digital Transformation.”
What Are the Different Features of Dynamics 365 Marketing?
Core Marketing
It is unique to Dynamics 365 Marketing. It provides various tools like behaviour tracking, email marketing, lead scoring, customer journeys for the digital transformation of SMB’s. For instance, the customizable email templates help SMB’s in creating emails and landing pages. Moreover, they use the drag and drop customer journey designer and carry out automated and multi-channel campaigns.Similarly, they can also launch workflows, send personalized emails and conduct follow up activities seamlessly.
Further, Dynamics 365 Marketing boosts customer relationships by allowing SMBs to track the different campaigns and analyze those results effectively. It offers a lead scoring model that enables SMBs to identify & prioritize their best prospects and customers based on their interactions like website visits, email clicks, etc.
Event Management
Like the core marketing features, event management is also a unique feature of Dynamics 365 Marketing. It is an online portal that helps SMB’s in organizing and promoting different events like Webinars, in-person events, etc. Moreover, SMB’s can use the portal for registering for the events.
Likewise, they can also use it for activities such as reviewing the event schedule and the event speakers. Similarly, it streamlines the coordination among team members by keeping all the relevant information regarding the event venues, sessions, speakers, logistics, ticketing, sponsors, etc., all in one place.
Customer Voice
Dyanmics 365 Marketing includes features like Dynamics 365 Customer Voice. The Dynamics 365 Customer Voice is a scalable feedback management system that uses online surveys across various channels such as web, email, SMS, mobile, QR code etc. It analyzes real-time survey data and helps businesses in tracking how customers perceive their products and services. Doing so enables businesses to transform their customer engagement process. Furthermore, it offers valuable insights and allows businesses to support customer-centric policies.
Besides, Dynamics 365 Customer voice provides businesses with automatic alerts, customized workflows, and predictive insights. It allows them to set up triggers for situations like a dip in customer satisfaction levels, etc. Moreover, the AI-powered real-time notifications provide them with the correct information at the right time, thereby facilitating an excellent customer experience. Apart from Dynamics 365 Marketing, the customer’s voice is also available for other Dynamics 365 products as an add-on solution.
Dynamics 365 Connector for LinkedIn Lead Generation Forms
With Dynamics 365 connector for LinkedIn, businesses using Dynamics 365 Marketing can import leads generated with LinkedIn’s lead tools into Dynamics 365. As a result, they can target and connect with the right LinkedIn audience and boost their marketing initiatives.
To put it simply, Dynamics 365 Marketing provides a personalized experience powered by AI-driven insights and engages customers in real-time.
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