Microsoft Dynamics 365 Customer Insights is an out-of-the-box Customer Data Platform. It uses prebuilt connectors and connects types of customer data from various sources such as demographic, behavioural and transactional. Moreover, it uses built-in AI and enables businesses to predict parameters such as customer lifetime value, interests, preferences and churn rates. While on the one hand, it provides businesses with a 360-degree view of the customers. On the other hand, it allows them to create a personalized experience for the customers.
At Dhyey Consulting, we understand that these days customers have access to a variety of information. And this is all due to the “Age of Digital Transformation” that our generation is witnessing. However, the increasing Digitalization and subsequent increases in data are happening simultaneously with a decrease in customer attention levels. As a result, businesses must offer a relevant & more personalized customer experience. And for this reason, tapping the power of customer insights is very crucial.
Nevertheless, as Consultants, we know that capturing customer insights is not an easy task. And if not done the right way, it can provide businesses with unreliable insights. Therefore, we offer a reliable solution in the form of Microsoft Dynamics 365 Customer Insights. As a modern solution, Dynamics 365 Customer Insights “collects customer data from various sources. It then aggregates the collected data using AI and Machine Learning models.” Doing so allows businesses to understand and anticipate the needs of their customers and target them effectively.
In this blog, we outline the top benefits of Microsoft Dynamics 365 Customer Insights. We also explore how businesses can empower themselves in this “Age of Digital Transformation” by leveraging Dynamics 365 Customer Insights.
360-degree view of customers
Microsoft Dynamics 365 Customer Insights provides businesses with Audience Insights. Audience Insights makes use of prebuilt connectors. It helps in connecting different types of data and capture them in real-time. Besides, it also provides features like the “Map, Match & Merge” that offers AI and ML-powered recommendations. By doing so, it helps them in “reconciling conflicting data and resolving customer identities”.
Understand the patterns of Customer Behaviour
MS Dynamics 365 Customer Insights offers features like Engagement Insights. Engagement Insights is a cross-channel feature that empowers businesses to understand customer behaviour across different digital channels. Moreover, it also provides businesses with real-time & customized analytics reports, both web and mobile. While on the one hand, it enables them to identify patterns of customer behaviour. On the other hand, it also allows them to forecast market changes and make well-informed data-driven decisions.
Predict the Customer Needs
Microsoft Dynamics 365 customer insights use built-in AI. The AI-driven analytics helps businesses to predict CLV or Customer Lifetime Value, subscription & transaction churn rates, etc. Moreover, it allows them to identify at-risk and high-value customers and accordingly chart out their next course of action. Similarly, AI also enables businesses to anticipate the different customer needs depending on their interests, preferences, past interactions, etc. Likewise, it allows them to identify different cross-sell and upsell opportunities by offering Product Recommendations. As a result, businesses can create a seamless customer experience & personalize the customer engagement process.
Benefit from its integration with other Microsoft Applications
MS Dynamics 365 Customer Insights offers businesses rich customer insights by incorporating data from Dynamics 365 Customer Voice. As a result, they can track how customers perceive their products and services. At the same time, they can use Power Automate and trigger workflows and processes for automating customer experience. Moreover, they can use Microsoft Power Apps for creating low-code custom applications with embedded customer insights. Similarly, they can also use Power BI for visualizing customer data without any hassles.
Secure Solution
Microsoft Dynamics 365 Customer Insights is built upon MS Azure. As a result, it offers features like data classification labels and permissions for securing sensitive data. Moreover, it also allows businesses to keep customer data safe by providing complete control regarding the “use, distribution, and removal of data”.
In the words of Microsoft, “Dynamics 365 Customer Insights is a leading enterprise customer data platform. And it delivers unmatched customer experience with world-class AI and Analytics.”
Our team at Dhyey works round the clock to assist businesses in their growth journey. So if your company is looking for ERP services in Gujarat or anywhere in India or around the globe, drop us an email at enquiry@dhyey.com. We would be glad to set up a free demo for your brand.
