What is Microsoft Cloud For Retail?
Microsoft Cloud for Retail was launched in 2021, following the lead of Azure and Microsoft Cloud for Healthcare. This is the largest cloud provider targeting specific industries and sectors. Moreover, it helps brands enable what Microsoft calls is ‘intelligent retail’. Besides, many retailers grasped this digital medium due to Covid-19 and how they underwent the disruptive change.
How does Microsoft Cloud for Retail works?
As you know, retail contributes to around 31% of the world’s GDP, and Microsoft is keen on helping retailers by working along with them. Moreover, they do so by co-innovating and co-developing next-generation solutions. Similarly, Microsoft Cloud for Retail service consolidates disparate customer data, your supplier’s data, and even the data you don’t even know about. In addition, it helps to observe the unified retail insights such as data warehouse, big data analytics, etc. Nonetheless, to provide a smooth base to retailers, it also has vital capabilities that enhance personalized experiences and operational excellence for sustainable profits.
Key Capabilities of Microsoft Cloud for Retail
Stores and Operations
Every retailer wants to be successful, as success is the face of every brand. Furthermore, Microsoft Cloud for Retail is directed at settling front-line employees in hands so that they can deliver first-class multi-channel experiences. Moreover, it will also benefit retailers as a safeguard, and primary standards will be built in.
Product and Distribution
Microsoft has created an intelligent supply chain to ensure channel operation. Likewise, It also helps consumers enter the subsequent sales, obtaining the right product. Moreover, paves the way for demand generation & interests the customers by building awareness of products and services from the beginning of their journey. In addition, it uses digital marketing to captivate more new customers.
Purchase
It offers tools to drive transformation irrespective of the purchase is online, in-store, etc. Further, it also delivers on-site advertisements and provide secure payment.
Conclusion
As stated above, Microsoft Cloud for Retail works in line with Microsoft Cloud for Healthcare. It together contains Azure, Microsoft 365, Dynamics 365, and other platforms, which help customers secure deals by providing an “end-to-end shopper journey”. In addition, it gives retailers the flexibility to adjust their capabilities. They do so to know their customers better and empower their employees.
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