Microsoft Relationship Sales allows you to keep tabs on what your customers are interested in by tracking their viewing behavior. This way, you can get an idea of which content to focus on in order to keep them engaged. Similarly, you can track relationships with a single score based on signals from Dynamics 365 and Microsoft 365. This way, you can get insights into relationship health risks and take action accordingly. With Smart Links, you can also keep tabs on your contacts’ activities, such as switching jobs or opening presentations.