Microsoft Dynamics 365 Sales offers a distinctive Customer Relationship Management (CRM) solution. It provides a category of unified & data-driven software solutions that helps businesses in streamlining their customer interactions & customer relationships. As an effective CRM tool, MS D365 Sales empowers businesses by providing them with a 360-degree view of their customers and inspires them to offer unparalleled customer service.
In this blog, we explore how businesses can leverage the unique CRM experience offered by Microsoft Dynamics 365 Sales & enhance their overall customer experience
360-Degree View of Customers
Microsoft Dynamics 365 Sales unifies the data related to the customers from numerous sources. It enables businesses to anticipate the needs of their customers, identify highly targeted segments & create multi-dimensional customer profiles. This not only allows them to carry out personalized campaigns but also enables them to nurture a strong relationship with their customers.
Smart Selling With AI-Powered Analytics
Microsoft Dynamics 365 Sales facilitates a unique Digital Selling experience. It offers AI-powered analytics and contextual prompts for predicting customer needs & tracking customer relationships. It allows businesses to pursue their sales pipeline effectively, prioritize sales-ready leads & deliver results based on actionable insights. Moreover, it also helps businesses in discovering new audience segments. At the same time, it automatically predicts churn, the next best action along with product recommendations based on past interactions of the customers.
Seamless Integration with Office 365
MS D365 Sales module seamlessly integrates with Office 365 tools such as Microsoft Outlook, Word, Excel, Teams, etc. This enables businesses to efficiently manage the data related to the customers & prospects. It also streamlines the communication channel and makes businesses more responsive to the different customer requirements.
Build Meaningful & Productive Business Relationship with Customer
As a CRM tool, businesses can integrate Microsoft Dynamics 365 Sales with LinkedIn Sales Navigator. This allows them to tap into the data offered by LinkedIn Sales Navigator for finding the right customers, creating connections & understanding their interests. It also provides personalized recommendations to businesses and enables them to “identify the content that resonates the most with their customers”. With automated lead & opportunity scoring they can identify those customers who need attention. They can keep a track of their customers & visualize the relationship between contacts using Interactive Org Charts. Furthermore, businesses can also make use of tools like Conversation Intelligence, Icebreakers, personalized talking points, etc. for sending the right messages at the right time.
Reduce Friction in Customer Buying Cycle
Microsoft Dynamics 365 Sales allows businesses to keep a track of accounts and contacts, nurture sales from lead to order, create sales collateral, create marketing lists, follow service cases related to accounts or opportunities. As a result, businesses can follow transparent processes & create a seamless experience for their customers; thereby paving the way for customer retention & customer loyalty.
Put simply, Microsoft Dynamics 365 Sales “empowers businesses to drive personal engagement with the customers. It enables them to Sell smarter with embedded insights, foster relationships, boost productivity, accelerate sales performance, and innovate with a modern and adaptable platform.” Likewise, it also optimizes the intuitive mobile experience & provides businesses with a quick access and updates on crucial customer information. This not only reduces friction in the customer buying cycle but also paves the way for a seamless Digital Experience.
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